Adoption or rejection of ideas, products, and technologies in a society is often governed by simultaneous propagation of positive and negative influences. Consider a planner trying to introduce an idea in different parts of a society at different times. How should the planner design a schedule considering this fact that positive reaction to the idea in early areas has a positive impact on probability of success in later areas, whereas a flopped reaction has exactly the opposite impact? We generalize a well-known economic model to study this situation, where the reaction of each area is determined by its initial preference and | Adoption or rejection of ideas, products, and technologies in a society is often governed by simultaneous propagation of positive and negative influences. Consider a planner trying to introduce an idea in different parts of a society at different times. How should the planner design a schedule considering this fact that positive reaction to the idea in early areas has a positive impact on probability of success in later areas, whereas a flopped reaction has exactly the opposite impact? We generalize a well-known economic model to study this situation, where the reaction of each area is determined by its initial preference and |