Bureaucrats, editor, Administrators
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In this presentation we shall begin with a survey of recent work in this area including a description of the types of mechanism that service providers are considering. We shall then focus on the specific case of “sponsored content” where the service provider puts in place a system that allows content providers to cover the cost of end-user bandwidth. We shall develop a model for the resulting interactions when the underlying user demand is uncertain and then show that contracts can be designed that are win-win-win for the service provider, the content provider and the end user.
In this presentation we shall begin with a survey of recent work in this area including a description of the types of mechanism that service providers are considering. We shall then focus on the specific case of “sponsored content” where the service provider puts in place a system that allows content providers to cover the cost of end-user bandwidth. We shall develop a model for the resulting interactions when the underlying user demand is uncertain and then show that contracts can be designed that are win-win-win for the service provider, the content provider and the end user.
−This is joint work with Ulas Ozen, Marty Reiman and Qiong Wang.
This is joint work with Ulas Ozen, Marty Reiman and Qiong Wang.