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== Abstract ==
 
== Abstract ==
 
The first part of this talk focuses on a network diffusion model
 
The first part of this talk focuses on a network diffusion model
  that was recently introduced by Goldberg & Liu (SODA'13). Goldberg &
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that was recently introduced by Goldberg & Liu (SODA'13). Goldberg &
  Liu's model adapts the earlier linear threshold model of Kempe,
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Liu's model adapts the earlier linear threshold model of Kempe,
  Kleinberg & Tardos (KDD'03) in an effort to capture aspects of
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Kleinberg & Tardos (KDD'03) in an effort to capture aspects of
  technology adaptation processes in networks. We present new,
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technology adaptation processes in networks. We present new,
  improved, yet simple algorithms for the so called Influence
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improved, yet simple algorithms for the so called Influence
  Maximization problem in this setting.
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Maximization problem in this setting.
   −
  A key component of our algorithm is a Langrangean multiplier
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A key component of our algorithm is a Langrangean multiplier
  preserving (LMP) algorithm for the Prize-collecting Node-weighted
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preserving (LMP) algorithm for the Prize-collecting Node-weighted
  Steiner Tree problem (PC-NWST). This problem had been studied in
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Steiner Tree problem (PC-NWST). This problem had been studied in
  prior work by Moss and Rabani (STOC'01 & SICOMP'07) who presented a
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prior work by Moss and Rabani (STOC'01 & SICOMP'07) who presented a
  primal-dual O(log |V|) approximate and LMP algorithm, and showed
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primal-dual O(log |V|) approximate and LMP algorithm, and showed
  that this is best possible unless NP=P.
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that this is best possible unless NP=P.
   −
  We demonstrate that Moss & Rabani's algorithm for PC-NWST is
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We demonstrate that Moss & Rabani's algorithm for PC-NWST is
  seriously flawed. We then present a new, fundamentally different
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seriously flawed. We then present a new, fundamentally different
  primal-dual method achieving the same performance guarantee. Our
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primal-dual method achieving the same performance guarantee. Our
  algorithm introduces several novel features to the primal-dual
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algorithm introduces several novel features to the primal-dual
  method that may be of independent interest.
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method that may be of independent interest.
   −
  Joint work with Laura Sanita and Sina Sadeghian
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Joint work with Laura Sanita and Sina Sadeghian